An Italian woman on Monday tied the knot with herself in a lavish ceremony complete with white dress, three-layer wedding cake, bridesmaids and 70 guests.
Identified as a 40-year-old fitness trainer, Laura Mesi says she did it to show to others to love themselves.
“I firmly believe that each of us must first of all love ourselves, You can have a fairytale even without the prince.”
The ceremony carries no legal weight.
But Ms Mesi is part of a growing trend for self-marriage – dubbed “sologamy” – in countries around the world.
Proponents of such ceremonies say it is about self-love and acceptance, and claiming the social affirmation normally reserved for couples who wed.
Laura says the idea of a solo wedding came to her two years ago, after a 12-year relationship ended.
She told La Repubblica newspaper;
“I told friends and family that if I had not found my soul-mate by my 40th birthday I would marry myself,”
“If one day I find a man with whom I can plan a future I’ll be happy, but my happiness does not depend on him.”
Ms Mesi says she is the first Italian woman to hold a solo ceremony. In May, a man, Nello Ruggiero, said “yes” to himself in a ceremony in Naples.
Self-marriage, or sologamy, is a growing trend among singletons, with ceremonies conducted in countries from Australia to the Netherlands.
In 2015, British PR consultant Sophie Tanner wed herself in Brighton after escaping a bad relationship.
“Everyone celebrates getting together with someone and becoming married, but there’s no milestone in society that celebrates escaping something awful or returning to your own happiness and contentment,” she told The Telegraph.